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U.S. E-Cigarette Market in H2 2025: Consumer Shifts and Changes in Consumption Scale Executive Summary In the second half of 2025, the U.S. e-cigarette market entered a period of relative maturity. While overall consumption remained stable, the structure of the consumer base shifted noticeably . Youth usage continued to decline, while adult and repeat-user consumption became increasingly dominant. As a result, market growth slowed but became more predictable, reflecting a tra

Last updated 26 April 2025 – 10-minute read Executive Summary Between 2015 and 2017, JUUL Labs vaulted from a garage start-up to the #1...

Which Vape Brands Are Popular in the UAE and Saudi Arabia? Many U.S. vape wholesalers don’t know which products actually sell in the...